Advertising is to persuade an audience to purchase products, services or ideas of a certain entity through different forms of communication. An advertiser needs to grab the viewer’s attention through a subtle mixture of style and substance. The style of an ad requires creativity while the substance part should answer the possible questions in the audience’s mind. Therefore an advertiser’s resume needs to emphasize the ability to handle media and graphics, frame appealing and concise advertising content and work within the budget. Experience reflects these, but for freshers the theoretical aspects will be more important.
Edward Richards
1111 15th Street NE
Washington, DC 20009
Phone No: (202) 126-1635
Email id: riched@gmail.com
1111 15th Street NE
Washington, DC 20009
Phone No: (202) 126-1635
Email id: riched@gmail.com
Objective
Seeking a middle level position in designing the content and graphics of advertisements.
Summary of Experience
- Opened and retained several million dollar accounts.
- Developed brand positioning for important company product lines.
- Submitted bids and developed proposals.
- Maintained an extensive nationwide network of business contacts.
Major Accounts
Adidas
Irving's Steakhouses
Reader's Outlook
Irving's Steakhouses
Reader's Outlook
Employment History
| Advertising Executive | 1999 - Present |
Dallas Weekly Publications, Dallas, TX
Performed sales of advertising space to a big group of clients and built content for several famous publications. Provided and monitored constructive suggestions for increasing magazine's standing in the market. Built long-lasting relationships with vital community advertisers, which resulted in amass revenue growth.
Performed sales of advertising space to a big group of clients and built content for several famous publications. Provided and monitored constructive suggestions for increasing magazine's standing in the market. Built long-lasting relationships with vital community advertisers, which resulted in amass revenue growth.
| Advertising Sales Coordinator | 1994 - 1999 |
Tri Star Media, Austin, TX
Provided support to the sales process by searching out probable and potential business opportunities and staying updated on relevant industry information. Researched product, contact and general information on advertisers. Served as a primary contact for advertising agencies and clients on inquires and requests regarding invoices, schedules, pricing, etc. Managed customer account database and maintained client contracts and files. Interacted with multiple departments including Credit, Production, Marketing and Accounting. Also successfully conducted ongoing monitoring of competitor's brands. Managed territory forecasting, revenue, and prospect reports. Monitored, tracked and managed positioning reports. Maintained and prepared marketing and sales materials for the sales team.
Provided support to the sales process by searching out probable and potential business opportunities and staying updated on relevant industry information. Researched product, contact and general information on advertisers. Served as a primary contact for advertising agencies and clients on inquires and requests regarding invoices, schedules, pricing, etc. Managed customer account database and maintained client contracts and files. Interacted with multiple departments including Credit, Production, Marketing and Accounting. Also successfully conducted ongoing monitoring of competitor's brands. Managed territory forecasting, revenue, and prospect reports. Monitored, tracked and managed positioning reports. Maintained and prepared marketing and sales materials for the sales team.
| Project Manager | 1993 (Contract Position) |
Ambrosino Muir & Hansen (Political Advertising Agency), Washington, D.C.
Scheduled and managed art work, offset and web printers, freight companies and mailing houses to insure on-time delivery of political print material for National and State-wide political campaigns.
Scheduled and managed art work, offset and web printers, freight companies and mailing houses to insure on-time delivery of political print material for National and State-wide political campaigns.
Education
B.A., Business & Communications, 1991
University of Texas, Austin, Texas
University of Texas, Austin, Texas
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